Strategic Workforce Development & CSR for Digital Media Tech Company, mitú
Project Type: CREATE IMPACT
Mitú is a digital communications and technology agency that engages their audience through a Latino/a point of view across multiple platforms. Mitú hired causeIMPACTS because they were concerned by the lack of diverse employees entering the creative industries and wanted to increase their attraction of young multicultural talent in order to sustain their growing business. Mitú wanted to enhance their existing internship program and develop a curriculum and program that could empower multicultural youth and train new talent.
In response to this need, CauseIMPACTS developed the mitú ACCELERATOR 360 internship program and curriculum, which introduces aspiring multicultural storytellers to the digital field by exposing them to every aspect of mitú’s production and business cycle. CauseIMPACTS engaged existing mitú employees to become the program’s trainers and mentors for incoming interns. Furthermore, causeIMPACTS leveraged public funding and corporate sponsorship dollars from entities such as Aeromexico to cover the program implementation costs and support low-income interns. The ACCELERATOR program provides a pipeline of diverse youth who can sustain the workforce of the future, trains new employees, engages existing employees, provides fresh digital content, all while enhancing the brand and giving back to youth